Lean Marketing Ideas for Bootstrapped Businesses
In this episode, we provide updates on our respective businesses and brainstorm a few ideas for how early-stage business owners can start getting attention for their product or service with limited budget and resources.
In this episode, we start by brainstorming a few ways that early-stage business owners can attract prospective customers, even when their time, money, and resources may be limited. Part of the conversation is a friendly debate about how you should distribute your effort between short-term strategies (Ex: paid ads) and long-term strategies (Ex: SEO, Content Marketing).
As always, we also provide updates on Castaway and EditorNinja, which include...
As always, we also provide updates on Castaway and EditorNinja, which include...
- When to bring on development help and how to find trustworthy providers
- Doubling-down on marketing strategies that show promise
- Why churn isn't always a bad thing (in fact, it's probably healthy)
- How to use research, feedback, and observations to home in on "right fit" customers
Sound interesting? You should give it a listen. We think you'll really enjoy it.
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